The Outfit Dilemma: How to Look Good Without Feeling Stiff
You’ve booked your family photoshoot, and now comes the big question — what to wear? You want to look good, but not like you’ve tried too hard. You want coordination, but not that “matching Christmas pyjamas” look. And most of all, you want to feel comfortable and natural, not like you’re playing dress-up for the camera.
If this sounds familiar, don’t worry — you’re not alone. Choosing outfits for a family photoshoot can feel like an overwhelming task, but with a few simple guidelines, you’ll be able to strike the perfect balance between stylish, effortless, and true to you.
Skip the Matching Outfits — Think Coordination Instead
There’s a fine line between looking cohesive and looking like you’re part of a themed performance. Instead of dressing everyone in identical outfits, opt for a complementary color palette. Think soft neutrals, earthy tones, or shades of the same color family.
A few fail-safe combinations:
- Soft neutrals (beige, cream, olive, and rust) for a warm, natural look.
- Classic tones (navy, grey, and white) for an effortlessly timeless feel.
- Muted pastels (dusty blue, blush, and sage) for an airy, delicate vibe.
Textures matter too! Mixing knits, linen, denim, and cotton adds depth and interest to your look without feeling too matchy.
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Dress Like You — Just a Bit Elevated
A photoshoot isn’t the time to test out a brand - new style that doesn’t feel like you. The best outfits are the ones that make you feel confident and comfortable. The goal is to look like the best version of yourselves, not like you’re in someone else’s clothes.
If your everyday style is casual, go for elevated casual — think well-fitted jeans, a flowy dress, or a button-down shirt with rolled-up sleeves. If you love a polished look, opt for soft tailoring or a chic sweater layered over a dress. Layers always add a natural, effortless touch to photos.
Comfort = Confidence in Photos
Nothing ruins a photoshoot faster than uncomfortable outfits. If you’re tugging at a tight dress, scratching at a wool sweater, or forcing your child into stiff, formal shoes, it will show in the photos.
A few things to keep in mind:
- Choose breathable fabrics—especially if your shoot is outdoors.
- Pick shoes you can move in—barefoot is always an option for home sessions!
- Avoid overly restrictive outfits—you’ll want to hug, play, and move naturally.
For kids, comfort is everything. Soft fabrics, easy layers, and clothes they feel good in will help them stay relaxed and happy throughout the session.

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The Art of Coordinating Colours and Patterns
Patterns can add personality, but too much of a good thing can overwhelm a photo. The key is balance:
- Stick to one or two patterned pieces (like a floral dress or a striped top) and keep the rest of the outfits simple.
- Small-scale patterns tend to photograph better than bold, loud prints.
- If you love prints, mix subtle textures instead of multiple busy patterns.
And here’s a pro tip—avoid large logos or overly bright colours, as they can be distracting in photos.
Dressing for the Setting
Your location plays a big role in outfit choices. Here’s what works best for different settings:
At Home – Cozy knits, soft neutrals, relaxed fits, and bare feet. Think comfortable and intimate.
In a Park or Forest – Earthy tones, layers, and textured fabrics that blend with nature.
On the Beach – Flowy fabrics, light colors, and barefoot-friendly outfits.
In the City – Stylish but not stiff. Monochrome tones, soft tailoring, and minimal prints.
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Including Pets? Here’s How to Make It Work
Bringing your furry friend? Absolutely! The key is to keep it simple:
- Choose outfits that won’t collect too much fur (textured fabrics like wool can be a magnet!).
- Stick with neutral tones that won’t clash with your pet’s fur color.
- If they wear a collar, opt for a simple, stylish one that blends with your aesthetic.

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Final Thoughts: It’s About the Moment, Not Just the Clothes
The best photos are the ones where you feel like yourself. When you’re comfortable, relaxed, and connected with your family, that’s what shines through — more than any outfit ever could.
So, choose clothes that make you feel good, embrace the little imperfections, and focus on the moment. And if you’re still unsure, don’t worry — I’m happy to help guide you!